Will IKEA change the Picture of Vilnius Retail Districts?
February 28, 2012
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Perhaps everybody knows the wise proverb United we stand, divided we fall which probably could be used while speaking about shopping centres (SC) in Lithuania. Although their major goal is to attract as many as possible visitors and to generate enormous turnovers which means being better than other competitors, all the largest shopping centres happen to be located in the same part of the city which is on the right bank of the river Neris. Why are they herded together? That is the question which came into our minds. Let’s try to find an answer to it.
The first explanation which came to our minds why there is such a high density of shopping centres in one part of Vilnius was the principle of economies of scale. Although this conception is usually used to analyse one unit of business, it seems that shopping centres are willing to establish a ‘Silicon ...



